Window Restoration Experts
Window Restoration Experts is a newly established company specializing in window and glass installation and restoration. The company was born out of a split with a former partner, requiring the owner to create an entirely new identity from scratch. With a competitive market and a strong desire to stand out, the client needed a cohesive brand identity that communicated trust, craftsmanship, and professionalism.
Task
Creating a brand identity from the ground up is no small feat, but with the right strategy, it becomes the foundation of a company’s growth. This meant delivering a cohesive visual and digital presence that builds trust, engages the audience, and sets Window Restoration Experts apart in a competitive market.
Building a New Identity: Developing a distinctive and memorable brand to differentiate themselves in the competitive restoration and installation industry.
Establishing Credibility: Creating a professional presence to inspire trust among potential customers.
Digital Presence & Marketing: Launching a website, social media channels, and digital campaigns to attract and engage a niche audience.
Brand Identity Design
We started by crafting a solid foundation for the brand:
- Logo Design: A clean, modern, and professional logo emphasizing precision and craftsmanship.
- Color Palette: A combination of sleek blues and neutral tones to evoke trust, professionalism, and reliability.
- Typography: A balance of bold, contemporary fonts paired with clean sans-serif styles for readability and a modern aesthetic.
Print and Collateral Design
To ensure consistency across all customer touchpoints, we designed:
- Business Cards: Minimalistic yet striking cards, conveying professionalism.
- Brochures & Flyers: Designed to educate and engage customers with a perfect blend of visuals and concise information.
- Coroplast Signs: Eye-catching signage for on-site visibility and marketing.
- Merchandise Design: Branded apparel and accessories for staff and promotional use.
Digital Presence
Recognizing the importance of digital outreach, we delivered:
- Website Design & Development:
A sleek, responsive, and SEO-optimized website highlighting their services, testimonials, and contact information. The design focused on user experience, with clear navigation and compelling calls-to-action. - Video Production & Editing:
Produced professional videos showcasing their expertise, including an About Us video and service explainer clips for the website and social media.
Social Media Management
We created and managed their social media presence, including:
- Content Creation: Developed a mix of engaging posts, including project showcases, industry tips, and customer testimonials.
- Audience Targeting: Set up social media campaigns to reach their niche audience of homeowners and property managers.
- Lead Generation: Designed and ran Meta (Facebook and Instagram) Ads with compelling visuals and strategic targeting, generating a significant number of qualified leads.
| White #FFFFFF | SCSS var $color-white | ◯ |
| R 255 G 255 B 255 |
White
| Blue #8FB6DE | SCSS var $color-blue | ◯ |
| R 143 G 182 B 220 |
Soft Sky Blue
| Blue #243F87 | SCSS var $color-blue | ◯ |
| R 36 G 63 B 135 |
Deep Navy Blue
| Black #000000 | SCSS var $color-black | ◯ |
| R 0 G 0 B 0 |
Black
The color palette blends subtle sophistication with modern appeal. Soft #eaeaed and calming #8eb6dc create a clean, professional base, while deep #243f87 adds trust and boldness to the identity.
To ground the palette, timeless #000000 ensures clarity and contrast. Together, these shades convey reliability and elegance, perfectly aligning with the Window Restoration Experts’ brand vision.
Typeface
Varela Round
Usage
Logo Wordmark
This typeface offers a modern and clean look, providing both readability and style in all branding materials.
This font ensures consistency in text presentation across all platforms. Bold, rounded, and impactful.
The chosen font is Varela Round, which provides a modern and versatile appearance for all text. This typeface ensures clarity and consistency across all brand materials, enhancing readability and visual appeal.
Lead Generation Success:
Our Meta Ads campaign generated over 70% of qualified leads within the first three months.
Increased Brand Awareness:
The newly launched website attracted significant traffic, with an average 50% increase in visits month-over-month.
Positive Client Feedback:
The client praised the seamless process and the comprehensive branding package, which allowed them to focus on their core business while we handled their creative and marketing needs.
Management & Design
Moe Fallah
Creative Director/Graphic Designer
Marketing & Research
Vanessa Troubitsin
Marketing Specialist
Brand Strategy
Chantal Barsoum
Brand Strategist
Our partnership with Window Restoration Experts exemplifies our ability to build brands from the ground up. From design to execution, we provided an end-to-end solution that exceeded expectations and delivered measurable results.
Looking for a partner to bring your vision to life?
Contact Acamar Graphics today for branding that works.
Project Delivery
June 2024